brand Identity design
Shape the foundation of every first impression.
Your brand is often your first hello. And if you’re here, chances are that hello doesn’t quite sound (or look) like you anymore.
Whether you’re still DIYing or living with a visual identity that no longer fits, this branding design service is meant to help you show up with pride and feel rooted in your visual expression. Together, we craft a strong brand identity through custom logo design, visual identity systems, and intentional brand elements that build brand awareness, strengthen brand recognition, and create emotional resonance with your audience.
Because when your brand finally looks as powerful as the work behind it, everything starts to shift.
- Brand strategy, positioning, and identity system
- Custom logo design with a logo suite and logo variations
- Brand colors and curated brand fonts
- Visual brand direction, imagery direction, and guidance
- Patterns and graphic brand elements
- Instagram feed style & story highlight icons
- A brand tagline
- Brand guidelines (your roadmap to using it all seamlessly)
What’s Included in your brand identity design
Timeline: 4 weeks
Investment: starts at $2,500
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Inside this Brand identity design experience
Deliver
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Discover
Over four weeks, we’ll meet weekly to co-create and refine every element of your brand identity design. Here’s how it unfolds:
Define
Brand Personality + brand voice
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Design
Next, we shape your unique brand persona. This is where we’ll define the vibe, energy, and emotions you want your audience to feel when they engage with your brand.
You’ll walk away with a complete branding package (ie. roadmap), ready-to-use files, and the clarity and confidence to start showing up proudly and consistently in every part of your business.
We kick things off with a deep-dive brand discovery session to understand where you are now and the dreams you’ve been crafting in the background. We’ll unpack your story, values, personality, and positioning to reveal the soul of your brand and what sets you apart.
Together, we’ll harness the essence of your brand persona to explore and craft a clear logo, font, and color direction that feel intentional, cohesive, and emotionally resonant.
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Identity System + Brand Guidelines
Brand Strategy + Positioning
cusom logos + brand development
A 50% deposit is due to reserve your spot, with the remaining 50% due before final asset delivery.
How does payment work?
100%. You’ll receive detailed Brand Guidelines that walk you through how to use your new logo suite, color palette, and typography system - plus tutorial videos to make implementation feel simple and empowering. Need more support? I offer optional graphic design add-ons for marketing materials like business card design, social media templates, and even an entire follow-up service dedicated to building your Social Media Strategy (including templates).
Will I know how to use my new brand after it’s done?
This service is a clean slate, the turning of a page. For long-term consistency and alignment, every project begins with a fresh brand strategy and identity process. Rather than patching together previous work, this branding service will build your brand from the inside out, ensuring every visual element is intentional, cohesive, and future-focused.
That said, if you're an established business ready for a purposeful refresh, let's talk. Select rebrand projects may be a fit.
Is this service right for me if I already have a logo?
what you should know before booking:
This isn’t a quick logo or a one-off graphic. It’s a high-touch, collaborative process designed for founders who are ready to invest in a brand design service that reflects their evolution, supports long-term growth and creates brand value. If you’re looking for surface-level design without the strategy, this may not be the right fit.
Who is this service not for?
Not for this offering. Brand Design unfolds over four intentional weeks to allow for creative exploration, thoughtful refinement, and deep alignment. If you’re working on a tighter timeline, check out my VIP Brand Design Day Package—a one-day brand and photography experience built for fast movers.
Can I expedite this process?
It does not, but I’ve got you covered. If you want to walk away with both a new brand identity and a full suite of professional photos, my VIP Brand Design Day Package is the perfect fit.
Does this service include brand photography?
BeSpoke Hair by Liz
Carrie helped me build a foundation that finally felt aligned and intentional.
Client
Love Note...
"Working with Carrie at Efficio was an incredible experience and truly shifted my brand for the better. Just before starting the process, my business took a pivot that made a rebrand suddenly feel essential. The timing couldn’t have been better, it gave me the opportunity to streamline my vision and clearly define how I wanted my brand to show up.
Before beginning my Efficio journey, I was a chair-rental stylist, so branding wasn’t a major focus. I mainly created content for social media and handled everything on my own, without fully understanding the importance of a cohesive brand voice. Once I opened my own private suite and needed to design a space that truly reflected my brand, Carrie helped me build a foundation that finally felt aligned and intentional.
Every virtual session with Carrie was organized, productive, and genuinely enjoyable. She has such a vibrant energy and made me feel confident in what I had already created, while thoughtfully guiding me through the areas that needed refinement. By our final session, when she presented my brand guidelines, I was completely in love with every element.
Since then, having a streamlined brand kit has completely changed the way I work. I’m now confident using Canva to create content quickly and easily, and I know my brand feels cohesive, clear, and resonant with my clientele."
Liz Taillie
Ready to see if brand identity design is your next move?
Complete this inquiry form, and I’ll send over my full service guide with everything you need to know—deliverables, pricing, timelines, and more. If it feels like a fit, we’ll schedule a free virtual discovery call to talk through your goals and answer any questions you have.
From where you’ve been to where you’re headed, there’s a story your brand is ready to tell.
Let’s bring it to life.
Not sure where to start? Let's chat it through.
and everyone in between.
Branding services crafting visual identities, personal brands, and thoughtful brand strategies for small businesses like hair stylists, attorneys,
